Story

JAKARTA, Indonesia — Miumosa, a design-led cultural IP company, presented its contemporary interpretation of Indonesian cultural heritage at Trade Expo Indonesia (TEI) 2026, held on 14–18 October 2026. Showcasing its creative portfolio at Bank Indonesia Hall 8, Miumosa engaged with buyers, business partners, and visitors to explore opportunities for bringing Indonesian-inspired design into international markets and contemporary living.

Through its portfolio spanning fashion, accessories, lifestyle products, and culturally inspired designs, Miumosa demonstrated how Indonesian heritage can be translated into contemporary products for retail, corporate gifting, institutional partnerships, and international distribution. The company’s approach combines cultural narratives with design innovation, positioning heritage not merely as a source of inspiration, but as a foundation for distinctive products and creative collaborations.

“We want Indonesian heritage to move beyond being admired as tradition and become part of how people live, connect, and experience contemporary design. Our role is to interpret our cultural roots thoughtfully and create products and intellectual property that can travel across markets without losing their identity. For Miumosa, international expansion is not only about reaching new customers, but also about bringing Indonesia’s creative perspective into a wider global conversation,” said Anindya Sukarni, Founder and CEO of PT Miumosa Artha Mandiri.

TEI 2026 forms part of Miumosa’s broader business development strategy, which prioritizes curated B2B partnerships, export distribution, and opportunities in corporate and institutional markets. With international market development initiatives spanning Europe and Japan, alongside its established presence in Indonesia, the company continues to explore distribution, sourcing, OEM, and private-label opportunities suited to different market requirements. Miumosa also sees growing potential in design-led collaborations that connect cultural identity with the needs of businesses, institutions, hospitality operators, and specialty retailers.

Through its participation in TEI 2026, Miumosa reaffirmed its commitment to developing Indonesian cultural heritage into contemporary design expressions with international relevance. As the company advances its export and partnership agenda, its long-term vision remains to build a sustainable creative business in which cultural identity, original design, and intellectual property contribute to meaningful commercial opportunities. Miumosa’s vision is clear: to bring Indonesian heritage beyond borders through design. (RED)

As a panelist at WIPO’s cross-regional forum, the Miumosa founder brings Indonesia’s experience in translating cultural heritage into contemporary design and intellectual property to an international conversation on women-led creative enterprise.

JAKARTA, Indonesia — September 25, 2026 — Indonesian businesswoman Anindya Sukarni, Founder and CEO of Miumosa, brought Indonesia’s perspective on cultural intellectual property (IP) to the international stage as a panelist at the WIPO Cross-Regional Forum on Women Creators and Entrepreneurs: Leveraging IP for Asia-Pacific, Latin America and the Caribbean, held in Manila, Philippines, on September 21–23, 2026. The forum convened 34 women creators and entrepreneurs from 15 countries, creating a cross-regional platform to discuss how intellectual property can support creative businesses, strengthen brand identity, and expand opportunities beyond domestic markets.

Anindya’s participation places a timely question at the centre of Indonesia’s creative economy: how can cultural heritage become a foundation for contemporary innovation and globally relevant intellectual property? Through Miumosa, a design-led cultural IP company established in 2020 after she developed her design business in 2018, Anindya has pursued this question through fashion, accessories, and lifestyle products inspired by Indonesia’s cultural traditions. Rather than reproducing heritage as decoration, Miumosa develops contemporary design expressions informed by cultural research, visual interpretation, and a distinctive brand language.

The company’s design identities—including the Miumosa Monogram, Kawung Miumosa, and Trisita—illustrate this approach. Its growing design bank encompasses thousands of design assets across multiple product categories, reflecting a broader ambition to treat design as a strategic creative asset rather than simply a component of product development. In the case of Kawung Miumosa, the work draws inspiration from the traditional Kawung motif while developing a distinct contemporary interpretation, recognising the cultural heritage that precedes the brand.

For Anindya, the commercial and cultural dimensions of this work are inseparable from responsible IP management. Research, original interpretation, brand development, and appropriate protection mechanisms are essential to establishing a distinctive creative identity. This is especially relevant for businesses seeking international expansion, where intellectual property can distinguish original creative work, support collaboration, and build a stronger foundation for long-term growth. Her experience offers a perspective on how Indonesian creative enterprises can approach international markets with cultural integrity and a clearer understanding of the assets they are building.

“My ambition is not simply to bring Indonesian products to the world. It is to build Indonesian creative IP that can cross borders, connect cultures, and create lasting value. Our heritage is not only something to preserve; it is a source of ideas, design, and creative possibilities for the future,” says Anindya Sukarni.

Her participation in the WIPO forum reflects a wider opportunity for Indonesia’s creative sector: to move beyond presenting cultural products as finished goods and to develop the intellectual property, design identities, and creative capabilities behind them. For Miumosa, the long-term ambition is to contribute to a global design landscape in which Indonesian cultural references are approached with respect, developed through original contemporary expression, and recognised for their contribution to creative innovation. The goal is not merely to export products, but to build Indonesian creative identities with the potential to travel internationally. (RED)

Miumosa Brings Indonesian Cultural Heritage to CISMEF 2026 in Guangzhou

GUANGZHOU, CHINA — September 2026 — Miumosa, an Indonesian design-led cultural IP company, proudly represents Indonesia at the 21st China International Small and Medium Enterprises Fair (CISMEF) 2026 in Guangzhou, China, as Indonesia takes the distinguished role of Co-Host Country.

Held from 3–6 September 2026 at the China Import and Export Complex, Area D, Guangzhou, CISMEF brings together businesses and innovators from across industries, providing an important international platform for small and medium enterprises to showcase their products, capabilities, and cultural identity.

As part of the Indonesia Pavilion, Miumosa will present a curated selection of fashion accessories that reinterpret the richness of Indonesian culture through contemporary design.

Located at Exhibition Hall D, Hall 20.2, Booth C7, Miumosa will showcase its design-led approach to Indonesian heritage, incorporating elements of Indonesian wastra, traditional motifs, craftsmanship, and cultural narratives into modern fashion and lifestyle accessories.

Through its collections, Miumosa aims to demonstrate how cultural heritage can evolve beyond traditional forms and become relevant to contemporary global consumers—while retaining the identity, stories, and craftsmanship from which it originates.

“Miumosa sees Indonesian heritage not simply as inspiration, but as a living cultural asset that can be translated into contemporary design and intellectual property. CISMEF provides an important opportunity for us to introduce this perspective to the Chinese and international market,” said Anindya Sukarni, Founder & CEO of Miumosa.

Indonesia proudly steps forward as the Co-Host Country at the 21st CISMEF, with 70+ Indonesian exhibitors presenting products and innovations across a diverse range of industries at the Indonesia Pavilion.

The participation reflects Indonesia’s growing commitment to expanding international market access for its small and medium enterprises while showcasing the country’s innovation, quality, creativity, and cultural diversity to the global market.

Visit Miumosa at CISMEF 2026

Miumosa — Indonesia Pavilion
Hall: D 20.2
Booth: C7
Venue: China Import and Export Complex, Area D
Guangzhou, China
3–6 September 2026

Visitors and potential partners are invited to discover Miumosa’s collection and explore opportunities for international collaboration, distribution, and market development.

Indonesia Pavilion

With more than 70 Indonesian exhibitors, the Indonesia Pavilion presents a diverse showcase of Indonesian products and businesses across various industries.

Indonesia Pavilion Exhibitor Catalog:
bit.ly/Catalog-Exhibitor-Indonesia-Pavilion

Media & Exhibition Information

For further information regarding the Indonesia Pavilion and participating exhibitors, please contact:

Benyta
+62 821 2881 1108

Irfan
+62 853 7196 9762

Jakarta, August 6, 2026 - PT Miumosa Artha Mandiri (Miumosa) welcomed Mr. Ziaur Rahman and Mr. Md. Abu Saleh, the Board of Directors of Bay Group, one of Bangladesh’s prominent business groups, to Miumosa Headquarters in TB Simatupang, South Jakarta. The meeting was also attended by Mr. Hatta Tutuko of Nova Group, former Director of PT Bata Tbk.

The visit was part of a series of business meetings exploring potential collaboration between Indonesian and Bangladeshi businesses, particularly in the creative industries, fashion, and intellectual property (IP)-based economy.

During the showroom tour and business presentation, Anindya Sukarni, Founder & CEO of Miumosa, introduced Miumosa’s philosophy as a Cultural IP Company, developing products through a combination of contemporary design, Indonesian cultural heritage, and intellectual property protection. The Bay Group delegation also had the opportunity to view Miumosa’s collections, which incorporate Indonesian textile heritage into footwear, bags, accessories, and lifestyle products.

As part of the visit, Anindya Sukarni also attended a dinner meeting with His Excellency Md. Abul Hasan Mridha, Ambassador of Bangladesh to Indonesia, joined by representatives from Pertamina New & Renewable Energy (Pertamina NRE), PLN, Indonesia Power, and Bay Group.

The discussion highlighted the importance of cultural exchange as a foundation for sustainable economic relations between Indonesia and Bangladesh. Beyond trade and investment opportunities, the participants also exchanged perspectives on the role of the creative industries in strengthening relations between the two countries.

“I believe that the best business relationships always begin with a genuine understanding of culture. When culture is respected, collaboration can grow stronger and more sustainable. This meeting has been a valuable opportunity for Miumosa to learn, build relationships, and open new avenues for international collaboration,” said Anindya Sukarni, Founder & CEO of Miumosa.

Bay Group expressed its appreciation for Miumosa’s approach to integrating traditional cultural elements with contemporary design. The initiative was seen as having the potential to bridge cultural dialogue while creating added value within the global creative industry.

The visit marks an initial step toward building closer relations between Indonesia and Bangladesh, while opening potential opportunities for collaboration in design, culture-based products, intellectual property, international market development, and cross-border business partnerships.

For Miumosa, the meeting further reinforces its commitment to bringing Indonesian cultural identity to the international stage through design innovation, intellectual property protection, and strategic collaboration with global partners.

About Miumosa

PT Miumosa Artha Mandiri (Miumosa) is an Indonesian Cultural Intellectual Property (Cultural IP) company developing fashion, accessories, and lifestyle products through a combination of Indonesian cultural heritage, contemporary design, and intellectual property protection.

With the vision “One Miumosa. Infinite Cultures.”, Miumosa is committed to transforming culture into a source of innovation and sustainable economic value.

Jakarta, 6 Agustus 2026 – PT Miumosa Artha Mandiri (Miumosa) menerima kunjungan jajaran Board of Directors Bay Group, salah satu kelompok usaha terbesar di Bangladesh, di Miumosa Headquarters, TB Simatupang, Jakarta Selatan.

Kunjungan tersebut menjadi bagian dari rangkaian pertemuan bisnis yang mempertemukan pelaku industri Indonesia dan Bangladesh dalam menjajaki berbagai peluang kolaborasi, khususnya pada sektor industri kreatif, fesyen, serta ekonomi berbasis kekayaan intelektual (Intellectual Property/IP).

Dalam sesi showroom tour dan business presentation, Founder & CEO Miumosa, Anindya Sukarni, memperkenalkan filosofi Miumosa sebagai Cultural IP Company yang mengembangkan produk melalui perpaduan desain kontemporer, warisan budaya Indonesia, serta perlindungan hak kekayaan intelektual. Para delegasi Bay Group juga melihat secara langsung berbagai koleksi Miumosa yang mengangkat wastra Nusantara dalam produk alas kaki, tas, aksesori, dan lifestyle.

Sebagai bagian dari agenda kunjungan, Anindya Sukarni juga memperoleh kesempatan menghadiri jamuan makan malam bersama His Excellency Md. Abdul Hasan Mridha, Ambassador of Bangladesh to Indonesia, yang turut dihadiri oleh perwakilan Pertamina New & Renewable Energy (Pertamina NRE), PLN, Indonesia Power, serta Bay Group.

Diskusi berlangsung hangat dengan membahas pentingnya pertukaran budaya sebagai fondasi hubungan ekonomi yang berkelanjutan antara Indonesia dan Bangladesh. Selain peluang perdagangan dan investasi, kedua pihak juga bertukar pandangan mengenai peran industri kreatif dalam memperkuat hubungan antarbangsa.

"Saya percaya bahwa bisnis terbaik selalu dimulai dari saling memahami budaya. Ketika budaya dihargai, kolaborasi akan tumbuh lebih kuat dan berkelanjutan. Pertemuan ini menjadi kesempatan berharga bagi Miumosa untuk belajar, membangun hubungan, dan membuka ruang kolaborasi internasional di masa depan," ujar Anindya Sukarni, Founder & CEO Miumosa.

Bay Group menyampaikan apresiasi terhadap pendekatan Miumosa dalam mengintegrasikan unsur budaya tradisional dengan desain modern. Mereka menilai inisiatif tersebut memiliki potensi untuk menjembatani dialog budaya sekaligus menciptakan nilai tambah dalam industri kreatif global.

Kunjungan ini menjadi langkah awal dalam membangun hubungan yang lebih erat antara Indonesia dan Bangladesh, sekaligus membuka peluang kolaborasi pada bidang desain, produk berbasis budaya, intellectual property, pengembangan pasar internasional, hingga kemitraan bisnis lintas negara.

Bagi Miumosa, pertemuan ini menegaskan komitmennya untuk terus membawa identitas budaya Indonesia ke panggung internasional melalui inovasi desain, perlindungan kekayaan intelektual, dan kolaborasi strategis dengan berbagai mitra global.

Tentang Miumosa

PT Miumosa Artha Mandiri (Miumosa) adalah perusahaan Indonesia berbasis Cultural Intellectual Property (Cultural IP) yang mengembangkan produk fashion, aksesori, dan lifestyle melalui perpaduan warisan budaya Nusantara, desain kontemporer, serta perlindungan hak kekayaan intelektual. Dengan visi One Miumosa. Infinite Cultures., Miumosa berkomitmen menjadikan budaya sebagai sumber inovasi dan nilai ekonomi berkelanjutan.

Jakarta, 27 Juli 2026 — PT Miumosa Artha Mandiri (Miumosa), perusahaan berbasis desain dan kekayaan intelektual budaya Indonesia, terus memperluas jaringan ritelnya melalui kerja sama dengan Metro Department Store. Pada tahun 2026, Miumosa menargetkan pembukaan 10 konter baru di berbagai kota di Indonesia sebagai bagian dari strategi ekspansi dan penguatan akses pasar nasional.

Sebagai tahap awal, Miumosa akan merealisasikan pembukaan empat konter pertama yang berlokasi di Metro Cibubur, Metro Karawang, Metro Solo, dan Metro Surabaya. Keempat konter tersebut dijadwalkan mulai beroperasi pada 10 Agustus 2026.

Seiring dengan rencana ekspansi tersebut, Miumosa membuka kesempatan bagi talenta terbaik untuk bergabung sebagai Sales Associate (SA) yang akan ditempatkan pada masing-masing lokasi pembukaan. Kandidat yang berdomisili atau bertempat tinggal dekat dengan area penempatan akan menjadi prioritas dalam proses seleksi.

Sebagai brand yang mengusung konsep Design-Led Cultural IP Company, Miumosa mencari individu yang tidak hanya memiliki kemampuan penjualan dan pelayanan pelanggan yang baik, tetapi juga memiliki ketertarikan terhadap fashion, budaya, serta produk kreatif Indonesia.

Pendaftaran dan pengiriman dokumen lamaran dapat dilakukan melalui email administration@miumosa.com dengan batas waktu pendaftaran hingga 3 Agustus 2026. Kandidat yang lolos seleksi akan mengikuti proses onboarding dan pelatihan sebelum pembukaan resmi toko pada 10 Agustus 2026.

Melalui ekspansi ini, Miumosa berharap dapat menjangkau lebih banyak pelanggan sekaligus membuka peluang kerja baru di berbagai daerah, sejalan dengan komitmen perusahaan dalam mengembangkan industri kreatif Indonesia dan memperkuat ekosistem budaya yang berkelanjutan.

Informasi Rekrutmen
Posisi: Sales Associate (SA) / Sales Promotion Girl (SPG)
Penempatan: Metro Cibubur, Metro Karawang, Metro Solo, dan Metro Surabaya
Batas Pendaftaran: 3 Agustus 2026
Pembukaan Toko: 10 Agustus 2026
Email Lamaran: administration@miumosa.com

One Miumosa. Infinite Cultures.

Jakarta, July 4, 2026 — PT Miumosa Artha Mandiri (Miumosa), an Indonesian Design-Led Cultural IP Company, has officially signed a Memorandum of Understanding (MoU) with Amirage International B.V., marking a significant milestone in the company’s long-term strategy to strengthen its presence and expand its distribution network across Europe.

The MoU signing took place during Jakarta Kreatif Festival 2026, facilitated by the Bank Indonesia Jakarta Representative Office in collaboration with the Center for Export Human Resources Development and Trade Services (PPEJP), an institution dedicated to strengthening Indonesia’s export capabilities through capacity building and international trade development programs.

This strategic partnership reinforces Miumosa’s international presence through collaboration with a Netherlands-based partner while creating new opportunities for distribution, business matching, and market development across Europe.

Miumosa’s international journey is not a new initiative. Since 2022, the company has been listed on FashionUnited, an Amsterdam-based international fashion business platform recognized as one of the leading media and business intelligence networks serving the global fashion industry. FashionUnited connects thousands of fashion brands, retailers, buyers, professionals, and industry stakeholders across multiple international markets. Miumosa’s presence on the platform reflects the company’s long-term commitment to strengthening its visibility, credibility, and meaningful connections within the European fashion ecosystem.

According to Anindya Sukarni, Founder & CEO of Miumosa, the partnership represents another important step toward the company’s broader vision of bringing Indonesian cultural products into the global creative economy.

“For us, going global is not merely about entering international markets—it is about becoming part of the global ecosystem itself. Through design, innovation, and a strong Intellectual Property strategy, we aspire to elevate Indonesia’s cultural identity, create sustainable value, and strengthen its competitiveness on the world stage.”

Looking ahead, Miumosa will continue its transformation by integrating design, Intellectual Property (IP), digital authentication, RFID technology, and blockchain into the development of Indonesian cultural products. These initiatives reflect the company’s commitment to creating products that combine craftsmanship, innovation, and technology while ensuring authenticity, traceability, and digital identity to meet the evolving demands of the global market.

Through this partnership, Miumosa aims not only to expand its international market presence but also to contribute to positioning Indonesia as a source of world-class cultural products, where creativity, heritage, and innovation come together to create lasting value.

About Miumosa

Miumosa is an Indonesian Design-Led Cultural IP Company dedicated to developing premium products inspired by Indonesia’s rich textile heritage (wastra) and cultural traditions. By integrating design excellence, innovation, technology, and Intellectual Property, Miumosa creates contemporary cultural products that celebrate Indonesia’s cultural identity while meeting global standards.

“Details make perfection, and perfection is not a detail.”
— Leonardo da Vinci

There is a belief that has gradually changed the way I think about design.

Our attention often begins—and ends—with the finished object. We admire its form, appreciate its function, and celebrate its beauty. Yet long before a piece becomes something we can hold, there is another space that is rarely seen: pages of sketches, handwritten notes in the margins, months of research, conversations with artisans, and the quiet persistence of refining an idea over and over again. It is there, I believe, that innovation truly begins.

Building Miumosa has taught me that the greatest value of a creation does not reside solely in the object itself, but in the idea that gave birth to it. Every design carries knowledge, cultural identity, lived experience, and time. It is intellectual property worthy of recognition—not only once it becomes a product, but from the very moment it exists as an idea.

This perspective feels increasingly relevant as intellectual property becomes one of the defining pillars of tomorrow’s creative economy. Through the ongoing work of the World Intellectual Property Organization (WIPO), we are reminded that creativity is far more than artistic expression. It is an economic asset, a catalyst for innovation, and a means of preserving cultural heritage for generations to come.

That realization has led Miumosa into its next chapter.

Today, we are exploring how technology can serve as a guardian—not a replacement—of the creative process. By developing an intellectual property ecosystem supported by RFID and blockchain technologies, we envision a future where every design possesses a verifiable identity, every work carries a documented provenance, and every creator receives rightful recognition for the ideas they bring into the world. To us, innovation is not only about creating something new. It is equally about ensuring that what is valuable retains its authenticity, integrity, and meaning over time.

This is where our journey is heading.

Miumosa will always create artworks rooted in the richness of Indonesian culture. Yet our purpose now extends beyond the products themselves. We aim to help build an ecosystem where creativity is valued as intellectual capital, where culture is valued as living knowledge, and where technology helps protect both. So they remain relevant, trusted, and enduring for generations to come.

Because every creation will eventually find its owner. But only those whose stories are carefully preserved will become a legacy.

— Anindya Sukarni
Founder & CEO, Miumosa