Indonesian Founder Anindya Sukarni Takes Cultural IP Agenda to WIPO International Forum

As a panelist at WIPO’s cross-regional forum, the Miumosa founder brings Indonesia’s experience in translating cultural heritage into contemporary design and intellectual property to an international conversation on women-led creative enterprise.

JAKARTA, Indonesia — September 25, 2026 — Indonesian businesswoman Anindya Sukarni, Founder and CEO of Miumosa, brought Indonesia’s perspective on cultural intellectual property (IP) to the international stage as a panelist at the WIPO Cross-Regional Forum on Women Creators and Entrepreneurs: Leveraging IP for Asia-Pacific, Latin America and the Caribbean, held in Manila, Philippines, on September 21–23, 2026. The forum convened 34 women creators and entrepreneurs from 15 countries, creating a cross-regional platform to discuss how intellectual property can support creative businesses, strengthen brand identity, and expand opportunities beyond domestic markets.

Anindya’s participation places a timely question at the centre of Indonesia’s creative economy: how can cultural heritage become a foundation for contemporary innovation and globally relevant intellectual property? Through Miumosa, a design-led cultural IP company established in 2020 after she developed her design business in 2018, Anindya has pursued this question through fashion, accessories, and lifestyle products inspired by Indonesia’s cultural traditions. Rather than reproducing heritage as decoration, Miumosa develops contemporary design expressions informed by cultural research, visual interpretation, and a distinctive brand language.

The company’s design identities—including the Miumosa Monogram, Kawung Miumosa, and Trisita—illustrate this approach. Its growing design bank encompasses thousands of design assets across multiple product categories, reflecting a broader ambition to treat design as a strategic creative asset rather than simply a component of product development. In the case of Kawung Miumosa, the work draws inspiration from the traditional Kawung motif while developing a distinct contemporary interpretation, recognising the cultural heritage that precedes the brand.

For Anindya, the commercial and cultural dimensions of this work are inseparable from responsible IP management. Research, original interpretation, brand development, and appropriate protection mechanisms are essential to establishing a distinctive creative identity. This is especially relevant for businesses seeking international expansion, where intellectual property can distinguish original creative work, support collaboration, and build a stronger foundation for long-term growth. Her experience offers a perspective on how Indonesian creative enterprises can approach international markets with cultural integrity and a clearer understanding of the assets they are building.

“My ambition is not simply to bring Indonesian products to the world. It is to build Indonesian creative IP that can cross borders, connect cultures, and create lasting value. Our heritage is not only something to preserve; it is a source of ideas, design, and creative possibilities for the future,” says Anindya Sukarni.

Her participation in the WIPO forum reflects a wider opportunity for Indonesia’s creative sector: to move beyond presenting cultural products as finished goods and to develop the intellectual property, design identities, and creative capabilities behind them. For Miumosa, the long-term ambition is to contribute to a global design landscape in which Indonesian cultural references are approached with respect, developed through original contemporary expression, and recognised for their contribution to creative innovation. The goal is not merely to export products, but to build Indonesian creative identities with the potential to travel internationally. (RED)